Rules

Any words / collateral featuring Hutchies' brand or name must be approved by Hutchies prior to publishing. 

Once material has been created, please submit it to Hutchies' Communications Team for review.

Hutchies' name and / or brand assets available in this official brand guide can be used, so long as:

1. Requirements are met for 'In project marketing or media by clients / agents' outlined below
2. Requirements are met for usage by suppliers / subcontractors / consultants outlined below
3. The correct logo is used
4. Clear space is used around our logos
5. Avoiding our logo don'ts
6. Using our standard fonts when creating material on our behalf
7. Using the right colours

Executed building contract

When a project has an executed building / construction contract (signed by both parties), Hutchies' brand and / or name may be used with the following type of language:

• Builder appointed
• Builder awarded
• Building contract signed
• Construction commencing / underway

Submit any content to Hutchies’ Comms Team for review.

Early works / ECI contract

Hutchies does not participate by name or association in any project marketing activities during an early works / early contractor involvement or stage 1 managing contractor type process. 

Clients can use the following type of language (without mentioning Hutchies' name) to promote the status of the project prior to a building contract is executed:

• Builder assisting through an early involvement process
• Early contractor involvement phase underway to finalise design and buildability
• Contractor appointed to design process

If you have any questions or to submit content for review, please contact Hutchies’ Comms Team.

Hutchies' brand and / or name can be used by any of our project partners where a contract has been executed with Hutchies within the last 5 years. 

Our brand and name must always be used in a professional manner and must not breach any confidentiality requirements or infringe on our intellectual property rights.

Hutchies is a nickname we're really proud of. We've traced it back to the early days of Hutchies' Yard in West End in the 1950s. 

Its rare that brands become so well known that people shorten their name colloquially, so its something we wear with pride. 

We happily go by either Hutchies, Hutchinson Builders or Hutchinson — and each are legal trading names. 

Our general rule of thumb is mixing between them when writing about the company to avoid too many repeats.

Hutchies is generally more conversational, whereas Hutchinson or Hutchinson Builders can be more formal.

We operate our whole business under the single entity of J Hutchinson Pty Ltd with trading names and subbrands across our core offerings:

• Hutchies (the collective of all our divisions)
• Hutchinson Builders (our core construction service)
• Hutchies Civil (division)
• Hutchies Cranes & Hoists (division)
• Hutchies Formwork (division)
• Hutchies Joinery (division)
• Hutchies Modular (division)
• Hutchies Scaffold & Plant (division)
• Hutchies Training (division)
• Hutchies Yard (locations)

We also have other specialist initiatives / offerings that we use under the same entity and have their own brands:

• Hutchies' Truth (our infamous newsletter)
• Hutchinson Honey Bees 
• Esco Energy Solutions
• Statim Yaga (our Indigenous training program)
• Construction Sustainability & Technology
• Berlesimo Formwork

Hutchies, Hutchinson Builders, Hutchinson and certain graphics relating to our company, are registered ® trade marks of J Hutchinson Pty Ltd. 

Any redistribution or reproduction of part or all of the material or any of these trade marks in any form without our prior written approval is prohibited. 

We reserve all our legal rights and remedies in relation to any infringement of our rights in respect of our brand usage. 

For any branding support, please contact Hutchies' Comms Team.