Colours

A brand is more than just a logo. Colours represent our personality and reputation. Using Hutchies' iconic colour palette will help maintain our recognisable and respected brand.

#Blue

Normal

Normal

Primary

C100 M25 Y0 K0
R0 G131 B191
Process Blue
#0083BF

Dark

Dark

Secondary

C99 M72 Y40 K28
R0 G65 B95
#00415F

Medium

Medium

Secondary

C94 M60 Y23 K5
R0 G97 B143
#00618F

Light

Light

Secondary

C58 M6 Y0 K0
R63 G194 B255
#3FC2FF

Shade

Shade

Tertiary

C22 M0 Y0 K0
F191 G234 B255
#BFEAFF

#Black

Normal

Normal

Secondary

C0 M0 Y0 K100
R0 G0 B0
Process Black
#000000

Dark

Dark

Primary

C60 M40 Y40 K100
R0 G0 B0
#000000

Medium

Medium

Secondary

C69 M63 Y62 K56
R54 G54 B54
#363636

Light

Light

Secondary

C38 M31 Y20 K0
R163 G163 B163
#A3A3A3

Shade

Shade

Tertiary

C13 M10 Y11 K0
R218 G218 B218
#DADADA

#Aqua

Normal

Normal

Primary

C77 M9 Y49 K0
R23 G170 B153
#17AA99

Dark

Dark

Secondary

C89 M44 Y66 K36
R11 G85 B76
#0B554C

Medium

Medium

Secondary

C85 M30 Y60 K11
R17 G127 B114
#117F72

Light

Light

Secondary

C51 M0 Y25 K0
R87 G232 B215
#57E8D7

Shade

Shade

Tertiary

C20 M0 Y9 K0
R198 G247 B241
#C6F7F1

#Orange

Normal

Normal

Primary

C9 M55 Y100 K0
R227 G135 B37
#E38725

Dark

Dark

Secondary

C37 M70 Y100 K38
R117 G67 B15
#75430F

Medium

Medium

Secondary

C25 M65 Y100 K12
R175 G100 B22
#AF6416

Light

Light

Secondary

C5 M31 Y57 K0
R238 G182 B124
#EEB67C

Shade

Shade

Tertiary

C2 M9 Y16 K0
R249 G230 B211
#F9E6D3

#Purple

Normal

Normal

Primary

C71 M82 Y0 K0
R104 G76 B159
#684C9F

Dark

Dark

Secondary

C87 M91 Y39 K37
R52 G38 B79
#34264F

Medium

Medium

Secondary

C83 M91 Y23 K9
R77 G57 B119
#4D3977

Light

Light

Secondary

C37 M45 Y0 K0
R163 G143 B201
#A38FC9

Shade

Shade

Tertiary

C10 M13 Y0 K0
R224 G217 B237
#E0D9ED

#Red

Normal

Normal

Primary

C13 M100 Y90 K3
R204 G32 B48
#CC2030

Dark

Dark

Primary

C34 M97 Y86 K51
R102 G16 B23
#661017

Medium

Medium

Secondary

C26 M100 Y93 K24
R152 G24 B35
#981823

Light

Light

Secondary

C4 M70 Y39 K0
R232 G112 B123
#E8707B

Shade

Shade

Tertiary

C1 M22 Y4 K0
R247 G207 B218
#F7CFD2

#Paint

Hutchies' sites and offices have a consistent look and feel. This is thanks to our simple and iconic colour palette you will see across Australia, making it instantly recognisable as Hutchies. That's why its important this colour scheme carries through all existing and new properties that Hutchies operates from.

Blue

Blue

Taubmans

All Weather Low Sheen
Process Blue - Manual Formula
W 1Y 32N D 1Y 20N
HI-C BLUE

Dulux

Wash and Wear Matte
Blue Base
C100 M25 Y0 K0 / Process Blue C

RAL for Varnishing / Powder Coating

RAL 5012 or RAL Design 250 60 40

Black

Black

Taubmans

All Weather Low Sheen
Web 2012
'All Black' T12 8.H12 or 'Chasm'
B 3Y 0N NEUTRAL or T12 8.H10

Grey

Grey

Dulux

Wash and Wear Low Sheen
'Silkwort' GR12

White

White

Taubmans

All Weather Low Sheen
'Cotton Ball'
T15 1.1 (T12 1.A1)

Dulux

Wash and Wear Low Sheen
'Fair Bianca' ½ Strength PW2 D6 H

#Usage


Colour formats

RGB (red, green and blue) refers to a system for representing the colours to be used on a computer display and is commonly used throughout the Microsoft Office Suite of programs (Word, Excel, Outlook, PowerPoint etc). 

CMYK colour model (process colour, four colour) is a subtractive colour model, used in colour printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some colour printing: cyan, magenta, yellow and key (black). Most Hutchies printers use the CMYK process. This code is best used for best colour matching on offset (professional) printing and generally used in programs such as Adobe InDesign etc. 

PMS stands for Pantone Matching System — a proprietary colour process used in a variety of industries, primarily printing, but can also be found in paint, fabric and plastics. Hutchies' Blue was traditionally based off PMS Process Blue C as it was originally one of the easiest colours to reproduce. These days, as technology has evolved, so too has our brand which now must be more flexible to suit more variety of printing processes and requirements. To achieve a more consistent colour, we have our own specially customised CMYK process colour that perfectly matches our iconic blue in more universal print conditions. Today we primarily use PMS to match paint and textile colours.

HEX (#) is a code used for digital or web safe colours using RGB matching. Hex tries to get accurately matched colour displays between the myriad of monitor standards and limited spectrum of colours. HEX colours are mainly used on the web, but can also be used for digital graphics, presentations and anything where print won't be required.

RAL is another colour management system used mainly for varnish, powder coating and plastics. 


Offices & Yards

We typically use Dulux in our offices and yards.


Sites & Equipment

Typically we use Taubmans when painting hard wearing surfaces such as construction equipment and signage.